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One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others. 

Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.

So,... are you ready?

The Director of MarCom for CAAC (College of Architecture, Arts and Construction) leads strategic, integrated communications that position the college effectively in alignment with the university's broader marketing plan. Works closely with CAAC leadership to develop and execute marketing strategies that support institutional goals and measure growth opportunities. Oversees storytelling, creative and marketing projects across print, digital, video, web, social media, photography, events, and media relations. Plays a key role in communicating the university's mission and priorities to internal and external audiences. Other duties as assigned.

30% - Essential - Strategic Planning and Management:
Lead the development of a strategic marketing and communications plan for the College of Architecture, Arts and Construction (CAAC) that supports institutional priorities and strengthens awareness and reputation. Collaborate with departments to create area-specific marketing goals aligned with the college's overall strategy. Serve as a senior communications advisor to CAAC leadership, shaping key messages, strategic priorities, and crisis communications. Use market research and stakeholder insights to guide strategy, identify emerging challenges, and implement effective communication solutions.
25% - Essential - Branding:
Oversee the CAAC's brand, ensuring consistency with the University's brand in messaging and visual representation across all platforms and media. Work with MarCom to ensure proper use of university trademarks in materials, merchandise, giveaways, etc. Assist with University-wide brand events as requested by the Vice President of Marketing and Communications to engage constituents with the University and the CAAC brand.
20% - Essential - Communications:
Develop and manage internal and external communications that keep faculty, staff, students, and stakeholders informed and engaged with CAAC initiatives, achievements, and priorities. Create unified messaging and compelling content such as press releases, articles, speeches, and publications that highlight the college's research, faculty, students, alumni, and events. Collaborate with academic and administrative departments and the university's Marketing and Communications team to ensure consistent messaging, coordinate media relations, and support executive communications. Also manage crisis communication in alignment with university protocols.
15% - Essential - Marketing:
Lead storytelling efforts that highlight achievements of faculty, staff, student achievements, research breakthroughs, alumni success, and community impact. Oversee the development of all marketing and communications material's including print, digital, web, email, and social media to maintain a strong and engaging presence. Collaborate with Enrollment Management to develop and implement a strategic MarCom plan for recruitment and yield cycles. Collaborate with Advancement to develop marketing and communication material for donor relations and the capital campaign. Monitor and analyze communication metrics to evaluate effectiveness and adjust strategies.
10% - Essential - Operations:
Provide regular reports on communication effectiveness using analytics, surveys, and other metrics while analyzing audience perceptions and improving the overall customer experience. Prepare and manage marketing and communications budgetary expenses, supervise project workflows and assigned staff, and collaborate with MarCom project managers to ensure deadlines are met.  Participate in CAAC leadership and team meetings and assist with additional duties as needed.

Education - Bachelor's Degree - Marketing, Communications, Public Relations or related field
Work Experience - 5+ years

JOB KNOWLEDGE
Firm Job Knowledge - Firm working knowledge of concepts, practices and procedures and ability to use in varied situations
SUPERVISORY RESPONSIBILITIES
Supervises Work of Others - Supervises work of others and may offer recommendations for hiring, termination and pay adjustments but does not have responsibility for making these decisions.
BUDGETARY RESPONSIBILITIES
Develops Department Budgets - Responsible for developing one or more departmental budget(s). Estimated amount of budgetary responsibility in dollar amount must be added.

Communicate, converse, give direction, express oneself

Standard Hours: 37.5/week

Expected Salary Range: $ 79,600.00 - $ 93,000.00
 

Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.

Normal Operations
Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.

Clemson, SC

April 17, 2026

MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.
VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.      

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.
To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.         

Clemson University is an EEO/AA employer. Employment decisions are made without regard to characteristics protected by applicable law including disability and protected veteran status.